“Would you like something for the weekend, madam?”
2024
D&AD Competition Brief for Durex
A campaign for Durex that aims to break double standards and a barrier to sexual freedom.
Men and women are still judged differently for the same sexual behaviour. Even now only 3% of women carry a condom.
A few decades ago, in barbers, men used to be asked “would you like something for the weekend, sir?” and that’s how easy it was for men to have access to condoms. So why is there still a stigma against women who are prepared for safe sex?
So durex asks you, would you like something for the weekend, madam?
Click here to watch the video promo
A campaign for Durex that aims to break double standards and a barrier to sexual freedom.
Men and women are still judged differently for the same sexual behaviour. Even now only 3% of women carry a condom.
A few decades ago, in barbers, men used to be asked “would you like something for the weekend, sir?” and that’s how easy it was for men to have access to condoms. So why is there still a stigma against women who are prepared for safe sex?
So durex asks you, would you like something for the weekend, madam?
Click here to watch the video promo
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-> Instagram @desousa.artdesign
-> Email: dianasousa2003@gmail.com
